Let’s grow your business together

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Professional Bio

I am a serial optimist and lover of everything, let’s connect and grow together! It is my intention that as we grow professionally, we are able to nurture our own personal growth.

I take a holistic and intentional approach to life and business. It is my objective to analyze all sides of an issue or project to best formulate a solution. I honor the duality that is my professionalism and childlike enthusiasm, as well as the playfulness and focused drive that I bring. I am equally a strategist and creative - and I believe that in this duality comes my value.

I am passionately curious, and always excited to learn. I see everything as a problem waiting to be solved - what problem do you have for me? Let’s figure out a solution together.

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Business Ethos

I specialize in creating systems and implementing technologies so that you can scale your business while focusing on what actually matters - which is creating authentic and meaningful connections with consumers. Let’s create problem-based solutions, and identify how we can best serve our customer together. Once we build a scalable business, we can get started on what really matters, which is connection.


Strategy consulting: a tiered approach

Each client has different needs, so together we can create the most effective blend of tiers in an initial consultation. I see each client relationship as a dynamic and constantly evolving agreement - and I always want to be flexible to the growing and changing needs of your business.

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Tier 1 - Identifying brand purpose, intention, and voice. High level creative direction and strategy. Building scalable systems and implementing more efficient processes and technologies.

Tier 2 - Social media campaigns and short-term strategy. Directing and outsourcing content creation. Influencer management and brokerage.

Tier 3 - Integrating copy/photos into daily social postings and monitoring social media channels.

Tier 4 - Content creation (photos and copywriting).

This hierarchal system ensures that we are building a stable foundation from the ground up as we work through and achieve mastery in each of the tiers. I see mastery as being achieved when a tier can be easily outsourced or transitioned to a new hire if it is optimal for company growth.


My approach to business growth:

 
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Breaking through the logarithmic curve of business growth

Traditional business growth follows a standard logarithmic curve. This happens when companies/business entities fail or are slow to adapt to growing technologies and miss out on leveraging the effectiveness of these new technologies. Growth is stunted because companies begin to rely too heavily on manual work that requires more hours of paid manpower; this causes business growth to eventually reach a carrying capacity as the velocity of growth stagnates.

Traditional business growth curve

Traditional business growth curve

However, thanks to streamlined technology, businesses are now able to thrust themselves into exponential growth by adopting scalable technologies and systems. This decreases the amount of manpower required to run existing systems that lead to growth (this also allows businesses to run lean in the long term).

Together we will achieve exponential, compounding growth by working through the tiers and creating effective, scalable systems.


Portfolio

Resume with full portfolio and digital case studies available on request, you may contact me here.